Digital signage and commercial displays are quickly becoming a must-have for businesses looking to boost engagement and stay ahead of the competition. From digital displays and video walls to interactive touch panels and digital whiteboards, these technologies offer a wide range of benefits from the boardroom to the classroom. Whether you’re looking to improve marketing and advertising, enhance communication, or increase efficiency, digital signage and commercial displays can help you achieve your goals. Below, we’ll explore the various benefits of digital signage, and discuss how you can best utilize these technologies to achieve success and meet your goals.
What is digital signage? It’s an umbrella term that encompasses digital solutions like the following:
- Digital displays
- LED video message boards
- Video walls
- Interactive touch panels
- Interactive digital whiteboards or eboards
Digital signage can provide a number of benefits over older, non-digital signage methods.
Benefits of Digital Signage
Dynamic and Interactive Content
Digital signage allows for the creation and display of dynamic and interactive content, such as videos, animations, and interactive menus. Bright, brilliant displays with catchy messages stand out more easily on digital displays and video walls. It’s hard to win a customer’s attention, but an eye-catching, dynamic digital display makes it easier to engage and interact with customers and visitors. Especially in comparison to static, non-digital posters or signage that may be overlooked in a crowded or competitive space.
Digital signage can be easily updated and changed in real time, which allows businesses to quickly respond to changing market conditions or to promote time-limited specials, live updates of events, or other changes. Digital displays can be used to communicate important information to customers, such as directions, store hours, or upcoming events. Non-digital signage, on the other hand, would require printing and installing new signs every time an update is needed.
Digital signage can be more cost-effective than traditional methods, such as printing and distributing posters or signs. Once the initial investment in the technology is made, the costs associated with updating and maintaining digital signage are significantly lower than those associated with traditional signage.
With digital signage, businesses can display different messages to different audiences at different times of the day or week. Research in retail shopping environments, for example, shows that shoppers respond most to messages that relate to their current task and need. Shoppers respond least to traditional, static messaging on signage. Digital signage allows for the kind of dynamic, customer-centered messaging that customers respond to. This allows for a more targeted approach to messaging and ensures that the right message is being displayed to the right audience at the right time. This can be difficult to achieve with traditional signage methods.
Improved Marketing and Advertising
Similarly, digital signage can be used to display real-time promotions, advertisements, and other marketing content. This can help to increase brand awareness and drive sales in real time.
Digital signage can be managed and updated remotely, which allows businesses to change content, monitor performance, and troubleshoot issues without having to physically be at the location of the sign. With interactive whiteboards and eboards, this also allows for seamless remote team meetings and presentations, in the office or out.
Some types of digital signage and interactive touch screens can be used to automate processes, such as ordering and checking out or helping customers find their way in large facilities. They can also help employees share information, access information, and collaborate in real time.
If you’re ready to learn more about how to better interact with your customers, students, and teams with digital signage, CPI can help. Since 1963, CPI Technologies has been offering IT services and office technologies custom-designed to meet the specific needs of our customers. Our commercial display services include Samsung SSSP Digital Signage, digital displays, video walls, interactive touch panels, interactive digital whiteboards and eboards, and more. Let us show you how we can increase your office’s efficiency and productivity. To get started, please request a quote or give us a call at 800-337-2679.